The Problem
There’s not just one problem — there are two!
One is plastic. Pollution. This planet is drowning in it. I’m 24, and honestly, I’m sick of it. I want to do everything I can — even in small ways — to help change that.
So why toothpaste? Because, unfortunately, toothpaste tubes aren’t recyclable. We throw away tonnes of them every single day, and they just sit there, polluting the planet.
The second problem? It's what we put in our mouths every day, multiple times a day — toothpaste that tastes like crap and is full of chemical junk and super low-quality ingredients. The same stuff you find in soaps and cleaning products — and we brush our teeth with it, and end up swallowing some of it every day.
The solution!
So I created Candy Smile — a toothpaste that flips the script.
Made with clean, natural, high-quality ingredients. Real fruit extracts, fresh mint essential oils, and a taste that actually makes brushing your teeth something to enjoy — like a lolly, but good for your teeth.
My goal? To make oral care better in every way.
Healthier. Tastier. Kinder to the planet. And something both kids and grown-ups can actually look forward to.